About the client
The client is an IT Services company based in India looking to expand its customer base in foreign markets. The company had close to 125+ employees and had sporadic success in foreign markets prior to engaging Sales Panther.
Our Hunting Focus:
- Expand into foreign markets with structured outbound
Challenges Faced:
- Past pursuits had resulted sporadic results
- Sales Resources were understaffed and underskilled to deliver on GTM expansion
- Inadequate investments in digital sales methodologies and tools
- Customer Segmentation spread too thin
How we collaborated to win:
- Helped identify "Ideal Customer Profile" using comprehensive qualitative & quantitative assessment techniques
- Ramped up the sales team using Trait based hiring
- Revised Sales processes & cadence based on GTM campaign needs
- Automated sales tasks and actions using innovative sales tools
- Messaging / outbound Copywriting enhanced to deliver stronger sales focus
- Launch & executed outbound campaigns to pursue prospective customers
- Integrated Marketing initiatives into sales campaigns
Spoils of our hunt:
- 5 New Logos within 12 months of GTM
- Revenue impact: $250K from new business within 10 months of GTM
- Revamped Sales Engine
- Sales pipeline impact: 4X new deals added
