About the client
The client is a SaaS product company based in India looking to expand their sales in foreign markets. The company had created a strong partner ecosystem in India, but had yet not realized the rewards from foreign partnerships
Our Hunting Focus:
- Drive a structured Partner outreach in the target region to attract and engage with right fit partners
Challenges Faced:
- Partner Selection criteria was absent
- No clear messaging and value proposition for attracting partnerships
- Partner incentive programs was India centric
- Unclear of customer segment overlap with potential partners
How we collaborated to win:
- Analyzed & revised the Partner Evaluation and Selection criteria
- Created customized value proposition pitch decks for targeted pre-selected potential partners
- Target Partner List Builds & persona maps
- Outreach execution to set up conversations for potential partners
Spoils of our hunt:
- 1st level filtering of right fit partners based common customer segments and complimentary product stacks
- Signed up new partners within 30 days of outreach
- Immediate revenue traction based on new partner program
