About the client

The client is a SaaS product company based in India looking to expand their sales in foreign markets. The company had created a strong partner ecosystem in India, but had yet not realized the rewards from foreign partnerships

Our Hunting Focus:

  • Drive a structured Partner outreach in the target region to attract and engage with right fit partners

Challenges Faced:

  • Partner Selection criteria was absent
  • No clear messaging and value proposition for attracting partnerships
  • Partner incentive programs was India centric
  • Unclear of customer segment overlap with potential partners

How we collaborated to win:

  • Analyzed & revised the Partner Evaluation and Selection criteria
  • Created customized value proposition pitch decks for targeted pre-selected potential partners
  • Target Partner List Builds & persona maps
  • Outreach execution to set up conversations for potential partners

Spoils of our hunt:

  • 1st level filtering of right fit partners based common customer segments and complimentary product stacks
  • Signed up new partners within 30 days of outreach
  • Immediate revenue traction based on new partner program

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